Trade Show Materials
Early App Concept
Designed and animated an opening sequence concept for the Your Brand Cafe mobile app using Adobe After Effects & Photoshop. The animation introduces the Roasty mascot as the face of the app experience, bringing the brand's playful personality to life through motion from the first moment a user opens the app.
Meta Ads
Designed a range of Meta ads for across multiple formats and campaign objectives — from brand awareness to seasonal promotions and product launches. Each ad was built to stop the scroll while clearly communicating the brand's offerings, driving traffic back to the site and supporting overall campaign goals.
Bundle Event Campaign
Designed the full creative suite for Your Brand Cafe's first-ever bundle promotion — a company milestone that introduced a new way for customers to shop. The campaign was A/B tested across two creative directions: one built around Roasty the brand mascot, and a second broader campaign called "Better Together" centered around the YBC brand. From landing pages and digital ads to email graphics and social assets, I handled every visual touchpoint across both campaign directions ensuring a consistent and compelling experience across all channels.
Roasty — Brand Mascot & Campaign Character
Roasty is the brand mascot I developed for Your Brand Cafe. Coffee cup character used across campaigns, landing pages, web banners, and promotional materials. I also designed a comic book style cover concept, "Roasty: The First Brew," intended as a trade show giveaway to bring the character to life in a memorable and unexpected format.
Your Brand Cafe
Custom drinkware and packaging company serving coffee shops, restaurants, and food service brands across the country. As the sole visual lead, I managed all creative output across digital ads, web banners, email graphics, landing pages, trade show materials, and brand campaigns — developing a consistent visual voice while keeping up with the demands of a fast-moving e-commerce brand.
Web Banners
Designed a series of website banners for Your Brand Cafe and YBC Supply promoting key product lines and merchandise. Each banner was built to drive traffic and conversions while staying consistent with the brand's bold visual style and playful tone.
Designed print advertising materials and a full booth concept for industry trade shows including the Specialty Coffee Association expo. From the booth layout to printed ads, assets were built to grab attention on a busy show floor, communicating the brand's core value propositions while showcasing real customer cup designs to demonstrate product quality to prospective buyers.
