Media Deck
Developed a sponsorship and marketing deck used to pitch partnerships and secure event collaborations. SecondNature was featured at GoldenBean The Americas, Roast Summit Portland, World of Coffee, and Portland Coffee Festival — with custom designed cups produced specifically for each event.
Brand Guidelines
Developed a comprehensive brand guide for SecondNature covering logo usage, color palette, typography, approved messaging language, and compliance standards. The guide was built to ensure consistency across all marketing channels while navigating strict environmental marketing regulations including FTC Green Guides, EPA labeling standards, and CalRecycle requirements — keeping the brand honest, verifiable, and legally sound.
Landing Page
Designed and built the SecondNature landing page on Your Brand Cafe's website, creating a conversion-focused experience that communicates the brand's sustainability mission, product features, and call to action. The page walks visitors through what makes SecondNature different, how it works, and how to get started — all while maintaining the brand's visual identity and approved messaging standards.
SecondNature is a home compostable cup line launched under Your Brand Cafe, designed to offer food service businesses a sustainable alternative to traditional disposable cups. As the sole designer on the project, I built the entire brand from concept to launch. I developed the logo, visual identity system, and brand guidelines from scratch. From there I extended the brand across product mockups, infographics, digital ads, social media content, print materials, and a full landing page. SecondNature represents my most complete brand project to date, touching every stage from initial identity through to customer-facing marketing.
Meta Ads
Designed a series of Meta ads for SecondNature to drive brand awareness. Ads were built in multiple formats and sizes to communicate key differentiators — home compostability, PFAS-free materials, and 90-day breakdown.